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[canmom]

choosing the treasure that eats you

the gods in narrative podcast The Silt Verses cover an enormous variety of motifs and subjects - and indeed, we are told how new gods are invented all the time, researched and tested by the government, competing to be the patron of companies and individuals, broken down and dumped when they're no longer needed. but they are all unified by two things: they all demand human sacrifices ('a god must feed' as Carpenter puts it in the opening episode) and they all inflict dramatic body-horror transformations (a process known as 'hallowing'), associated with their theme.

nevertheless, the idea of not following a god seems to be pretty alien to the people of this world. and you don't really get much choice: if, as in episode 7, your advertising company's restructuring decides that the weakest performers need to be sacrificed to their new 'sponsor', you don't get to opt out, it's in your contract and no doubt the police will catch you if you run. we see over and over how the gods (and their chief devotees) pick out the vulnerable, drive their believers to spiral down into life-defining obsession - by stringing them along with vague promises of some kind of final answer or fulfilment, then turn away and discard them as soon as they've served their purpose.

it is a very, very productive theme, and the writers have a gift for furnishing it with evocative words and nasty details so it doesn't get stale. so of course I reflect on the metaphor.

in nier automata, the childlike machine lifeforms search for purpose in a world that doesn't seem to offer any. the answers they find are their 'treasures': small, seemingly insignificant objects which individual machines devote themselves to protecting.

for example, one machine may devote itself to cultivating a flower (as in the second episode of the anime), or looking after a broken doll (as in the story of pathetic failmachine Plato 1728 seen in the DLC/the Deserving of Life single by Amazarashi). other sidequests lead you to encounter machines who obsess over fighting, or travelling fast (easy challenges to implement in a game engine).

the machines' behaviour seems inexplicable and even random to others, but the pointlessness is kind of the point: somewhere the chain of 'why' has to terminate. i choose this one.

sometimes i think about 'art' in the sense of a set of behaviours exhibited by humans. i don't have any interest in demarcating art vs non-art, just to understand what this phenomenon is, why it should be so compelling.

one definition that keeps sticking around in here, despite it not really working, is that 'art' is a word for the thing we devote ourselves for no other reason. you could spend your time drawing, but equally you could spend it speed cubing. we are obsessively optimising creatures so, presented with a defined scope of an activity - something like the rules of a game - we refine our skills within it, pushing the bar further and further, changing the rules as we go to keep it interesting. the art forms that stick around tend to be the ones that continue to be productive and evolve. but it's all, in a sense, pointless - and that's why it's the most important thing, because it's done for itself, not in service of some other goal.

this is not actually a good description of the thing it claims to describe. many things we celebrate as 'art' are done for extrinsic, not intrinsic motivations, like commissioned paintings. indeed, far from being purely intrinsically motivated, there are many extrinsic functions that the various activities we call 'art' perform: communication, entertainment, distraction, a tool to reason with, a safe zone to explore emotions, ideological propaganda, historical memory.

nevertheless, the idea of a thing done for its own sake, defying justification, continues to compel somehow.

art does not escape the logic of sacrifice. if you sacrifice your time, your health, your social connections in pursuit of your art - why, does that not prove the art is more important than your time, your health, your friendships? there's a romance in the narrative about burning up in pursuit of something 'great' - and if you want to undercut that narrative, you likely claim that the object is not particularly worth the effort. it's just videogames. it's just cartoons.

the slogan of The Silt Verses is the sarcastic line of Carpenter (originally her friend Vaughan, part of episode 7's corporate hecatomb): "you get to choose the thing that eats you". a very succinct statement! don't we, indeed.

not that sacrifice is always for some abstract intrinsic goal. in the story, the feeding is often done in exchange for some straightforward, material advantage - and in a sense that is the same in our world, with the threshold adjusted so you have to sacrifice a certain amount to just stay alive.

here's a calculation, because i'm fond of numbers: if you start working full-time at, say, age 21 (a conservative assumption, most people start earlier) up until the UK retirement age of 66 (currently, set to rise), working 40 hours a week (conservative, but then again most people don't actually work the hours they're paid for), the current price of a full human life is 114,793 hours to the gods of capital - pick your fave. if you sleep eight hours a night, the god of sleep gets 160,710 during that same period. harder to fit parameters on the demands of the gods of food, cleaning, caring for others, travelling to and fro, and 'being too tired to do much of anything', which certainly have their own demands.

that leaves you with a certain number to use for your own arbitrary ends. in theory, you get to choose what will eat those ones. in practice? a unified will? consistent intentions? ya joking mate. how many hours go to the god of 'responding to the thing in front of me', known by its sacred name, Aydeeaitchdee?

i used to feel jealous of people, some of them my friends, who seem to have some kind of unique vision, some sort of captivating identity to the creations that they express. the 'spark' that makes that special. i wondered - still wonder - if i will finally find my spark, a reason i'm here, a unique contribution i'm poised to make to the world, the value over replacement - the thing that all this mess was building towards all along, the thing that will make all the efforts so far feel less faltering and haphazard. but why should there be such a thing? if one day i live long enough to, by chance, find something that feels like it's an answer, it's just a retroactive reframing of the chaos - because that's what brains do. convince someone they made a decision they didn't, and they will justify it to you.

there is a song by Sassafrass, an incredibly nerdy a capella band who otherwise largely sing about norse mythology, called 'somebody will'. when i first heard this song i honestly kind of hated it (you can probably find that post if you dig hard enough). it felt like a tragic cope: facing the blatant reality that you will never be an astronaut as you (apparently) desire, to insist on narrativising your life as being part of the great project space colonisation - even if it's so remote as clerking a funding organisation or working at a scifi bookstore or attending a convention (it's from quite a specific milieu), you can claim to be one of the 'sailors' helping to 'conquer' that 'ocean'. i hated it, because why should the space program be all that? somebody will walk on mars someday - so fucking what? what then? job's a good 'un, everybody? is that really worth sacrificing shit ('sacrifice something i don't have for something i won't have') for, here and now? surely your life is about more than putting 'somebody' on Mars one day?

but considering it again today - i mean it might as well be the space program as anything else, right. you need a direction to move in. it doesn't matter what the direction, as long as it keeps you moving. change is life and stillness is death, don't you know. perhaps you drag others along with you and you get a current flowing that way for a while, until the energy driving it runs out, or it runs up against the overpressure around an as-yet uneroded bank. so we all move around and the dynamics of it all, invisible to us, build a delta, which becomes a rock, and against that flows another river one day, grinding down the rock to move it to another delta, all by the nearly-random movements of the water molecules. shit i think i lost the thread of the metaphor and now i'm just talking about geophysics

it seems... almost laughably tedious to be circling this existential drain still. in my milieu: douglas adams cracked his joke about 'the ultimate question of life the universe and everything' 30 years earlier in 1977. randall munroe uploaded 'i'll get the super soaker' in 2007. but navel-gazing has been a joke for much longer, surely at least as long as there have been people to question what the point is.

funny how it always comes back to water metaphors.

[eraepoch]

[Full Text] Emerging Media Companies, Tracking Cookies, and Data Privacy -- An open letter to Critical Role, Dropout, and fellow audience members

Summary / TL;DR

Both Critical Role (CR) and Dropout have begun exclusively using links provided by third-party digital marketing solution companies in their email newsletters.

Every link in each of the newsletters (even the unsubscribe link) goes through a third-party domain which is flagged as a tracking server by the uBlock Origin browser extension.

Third-party tracking cookies are strictly unnecessary and come with a wide array of risks, including non-consensual targeted advertising, targeted misinformation, doxxing, and the potential for abuse by law enforcement.

You are potentially putting your privacy at risk every time you click on any of the links in either of these newsletters.

IMO these advertising companies (and perhaps CR/Dropout by proxy) are likely breaking the law in the EU and California by violating the GDPR and CCPA respectively.

Even if Critical Role and Dropout are not directly selling or exploiting your personal data, they are still profiting off of it by contracting with, and receiving services from, companies who almost certainly are. The value of your personal data is priced into the cost of these services.

They should stop, and can do so without any loss of web functionality.

1/7. What is happening?

Critical Role and Dropout have begun exclusively using links provided by third-party digital marketing solution companies in their email newsletters.

[ID:  A screenshot of the Dropout newsletter alongside the page’s HTML source which shows that the target destination for an anchor element in the email leads to d2xR2K04.na1.hubspotlinks.com. End ID.]

[ID: A screenshot of the CR newsletter alongside the page’s HTML source which shows that the target destination for an anchor element in the email leads to trk.klclick.com. End ID.]

The domains attached to these links are flagged as advertising trackers by the uBlock Origin browser extension.

[ID: Screenshot of a Firefox web browser. The page displays a large warning icon and reads “uBlock Origin has prevented the following page from loading [...] because of the following filter: `||hubspotlinks.com` found in Peter Lowe’s Ad and tracking server list. End ID.]

[ID: Screenshot of a Firefox web browser. The page displays a large warning icon and reads “uBlock Origin has prevented the following page from loading [...] because of the following filter: `||klclick1.com` found in Peter Lowe’s Ad and tracking server list. End ID.]

In both cases, every link in the newsletter goes through the flagged third-party domain, and the intended endpoint (Twitter, their store page, etc.) is completely obscured and inaccessible from within the email itself. Even the unsubscribe links feed through the tracking service.

You can test this yourself in your own email client by hovering your cursor over a link in the email without clicking it and watching to see what URL pops up. You may have noticed this yourself if you use uBlock Origin as an ad-blocker.

I don’t know for certain when this first started. It’s possible that this has been going on for a year or more at this point, or it may have started just a few months ago. Either way: it ought to stop.

2/7. What is a tracking cookie?

A tracking cookie is a unique, universally identifiable value placed on your machine by somebody with the intention of checking for that value later to identify you (or at least to identify your machine).

Tracking cookies are used by companies to create advertising behaviour profiles. These profiles are supposedly anonymous, but even if the marketing companies creating them are not lying about that (a tough sell for me personally, but your mileage may vary when it comes to corporations with 9-figure annual incomes), the data can often be de-anonymized.

If this happens, the data can be used to identify the associated user, potentially including their full name, email address, phone number, and physical address—all of which may then be associated with things like their shopping habits, hobbies, preferences, the identities of their friends and family, gender, political opinions, job history, credit score, sexuality, and even when they ovulate.

Now, it is important to note that not all cookies are tracking cookies. A cookie is just some data from a web page that persists on your machine and gets sent back to the server that put it there. Cookies in general are not necessarily malicious or harmful, and are often essential to certain web features functioning correctly (e.g. keeping the user logged in on their web browser after they close the tab). But the thing to keep in mind is that a domain has absolute control over the information that has been stored on your computer by that domain, so allowing cookies is a matter of trusting the specific domain that wants to put them there. You can look at the outgoing information being sent from your machine, but its purpose cannot be determined without knowing what is being done with it on the other side, and these marketing companies ought not to have the benefit of your doubt when they have already been flagged by privacy watchdogs.

3/7. What’s the harm?

Most urgently, as I touched on above: The main source of harm is from corporations profiting off of your private data without your informed consent. However, targeted advertising is actually the least potentially harmful outcome of tracking cookies.

1/6. Data brokers

A data broker is an individual or company that specializes in collecting personal data (such as personal income, ethnicity, political beliefs, geolocation data, etc.) and selling or licensing such information to third parties for a variety of uses, such as background checks conducted by employers and landlords, two universally benevolent groups of people.

There are varying regulations around the world limiting the collection of information on individuals, and the State of California passed a law attempting to address this problem in 2018, following in the footsteps of the EU’s GDPR, but in the jurisdiction of the United States there is no federal regulation protecting consumers from data brokers. In fact, due to the rising interest in federal regulation, data broker firms lobbied to the tune of $29 million in the year 2020 alone.

2/6. De-anonymization techniques

Data re-identification or de-anonymization is the practice of combining datasets (such as advertising profiles) and publicly available information (such as scraped data from social media profiles) in order to discover patterns that may reveal the identities of some or all members of a dataset otherwise intended to be anonymous.

Using the 1990 census, Professor Latanya Sweeney of the Practice of Government and Technology at the Harvard Kennedy School found that up to 87% of the U.S. population can be identified using a combination of their 5-digit zip code, gender, and date of birth. [Link to the paper.]

Individuals whose datasets are re-identified are at risk of having their private information sold to organizations without their knowledge or consent. Once an individual’s privacy has been breached as a result of re-identification, future breaches become much easier: as soon as a link is made between one piece of data and a person’s real identity, that person is no longer anonymous and is at far greater risk of having their data from other sources similarly compromised.

3/6. Doxxing

Once your data has been de-anonymized, you are significantly more vulnerable to all manner of malicious activity: from scam calls and emails to identity theft to doxxing. This is of particular concern for members of minority groups who may be targeted by hate-motivated attacks.

4/6. Potential for abuse by government and law enforcement

Excerpt from “How period tracking apps and data privacy fit into a post-Roe v. Wade climate” by Rina Torchinsky for NPR:

Millions of people use apps to help track their menstrual cycles. Flo, which bills itself as the most popular period and cycle tracking app, has amassed 43 million active users. Another app, Clue, claims 12 million monthly active users. The personal health data stored in these apps is among the most intimate types of information a person can share. And it can also be telling. The apps can show when their period stops and starts and when a pregnancy stops and starts. That has privacy experts on edge because this data—whether subpoenaed or sold to a third party—could be used to suggest that someone has had or is considering an abortion. ‘We're very concerned in a lot of advocacy spaces about what happens when private corporations or the government can gain access to deeply sensitive data about people’s lives and activities,’ says Lydia X. Z. Brown, a policy counsel with the Privacy and Data Project at the Center for Democracy and Technology. ‘Especially when that data could put people in vulnerable and marginalized communities at risk for actual harm.’

Obviously Critical Role and Dropout are not collecting any sort of data related to their users’ menstrual cycles, but the thing to keep in mind is that any data that is exposed to third parties can be sold and distributed without your knowledge or consent and then be used by disinterested—or outright malicious—actors to de-anonymize your data from other sources, included potentially highly compromising data such as that collected by these period-tracking apps. Data privacy violations have compounding dangers, and should be proactively addressed wherever possible. The more of your personal data exists in the hands of third parties, the more it is to be de-anonymized.

5/6. Targeted misinformation

Data brokers are often incredibly unscrupulous actors, and will sell your data to whomever can afford to buy it, no questions asked. The most high-profile case of the consequences of this is the Facebook—Cambridge Analytica data scandal, wherein the personal data of Facebook users were acquired by Cambridge Analytica Ltd. and compiled alongside information collected from other data brokers. By giving this third-party app permission to acquire their data back in 2015, Meta (then Facebook) also gave the app access to information on their users’ friend networks: this resulted in the data of some 87 million users being collected and exploited.

The data collected by Cambridge Analytica was widely used by political strategists to influence elections and, by and large, undermine democracy around the world: While its parent company SCL had been influencing elections in developing countries  for decades, Cambridge Analytica focused more on the United Kingdom and the United States. CEO Alexander Nix said the organization was involved in 44 American political races in 2014. In 2016, they worked for Donald Trump’s presidential campaign as well as for Leave.EU, one of the organisations campaigning for the United Kingdom to leave the European Union.

6/6. The Crux: Right to Privacy Violations

Even if all of the above were not concerns, every internet user should object to being arbitrarily tracked on the basis of their right to privacy. Companies should not be entitled to create and profit from personality profiles about you just because you purchased unrelated products or services from them. This right to user privacy is the central motivation behind laws like the EU’s GDPR and California’s CCPA (see Section 6).

4/7. Refuting Common Responses

1/3. “Why are you so upset? This isn’t a big deal.”

Commenter: Oh, if you’re just talking about third party cookies, that’s not a big deal … Adding a cookie to store that ‘this user clicked on a marketing email from critical role’ is hardly [worth worrying about].

Me: I don’t think you understand what tracking cookies are. They are the digital equivalent of you going to a drive through and someone from the restaurant running out of the store and sticking a GPS monitor onto your car.

Commenter: Kind of. It’s more like slapping a bumper sticker on that says, in restaurant-ese, ‘Hi I’m [name] and I went to [restaurant] once!’

This is actually an accurate correction. My metaphor was admittedly overly simplistic, but the correction specifies only so far as is comfortable for the commenter. If we want to construct a metaphor that is as accurate as possible, it would go something like this:

You drive into the McDonald’s parking lot. As you are pulling in, unbeknownst to you, a Strange Man pops out of a nearby bush (that McDonald’s has allowed him to place here deliberately for this express purpose), and sticks an invisible bumper sticker onto the back of your car. The bumper sticker is a tracker that tells the Strange Man which road you took to drive to McDonald’s, what kind of car you drive, and what (if anything) you ordered from McDonald’s while you were inside. It might also tell him where you parked in the parking lot, what music you were listening to in your car on the way in, which items you looked at on the menu and for how long, if you went to the washroom, which washroom you went into, how long you were in the washroom, and the exact location of every step you took inside the building.

Now, as soon as you leave the McDonald’s, the bumper sticker goes silent and stops being able to report information. But, let’s say next week you decide to go to the Grocery Store, and (again, unbeknownst to you), the Strange Man also has a deal with the Grocery Store. So as you’re driving into the grocery store’s parking lot, he pops out of another bush and goes to put another bumper sticker onto your car. But as he’s doing so, he notices the bumper sticker he’s already placed there a week ago that only he can see (unless you’ve done the car-equivalent of clearing your browser cache), and goes “ah, it’s Consumer #1287499290! I’ll make sure to file all of this new data under my records for Consumer #1287499290!”

You get out of your car and start to walk into the Grocery Store, but before you open the door, the Strange Man whispers to the Grocery Store: “Hey, I know you’re really trying to push your cereal right now, want me to make it more likely that this person buys some cereal from you?” and of course the Grocery Store agrees—this was the whole reason they let him set up that weird parking lot bush in the first place.

So the Strange Man runs around the store rearranging shelves. He doesn’t know your name (all the data he collects is strictly anonymous after all!) but he does know that you chose the cutesy toy for your happy meal at McDonald’s, so he changes all of the cereal packaging labels in the store to be pastel-coloured and covered in fluffy bears and unicorns. And maybe you were already going to the Grocery Store to buy cereal, and maybe you’re actually very happy to buy some cereal in a package that seems to cater specifically to your interests, but wouldn’t you feel at least a little violated if you found out that this whole process occurred without your knowledge? Especially if you felt like you could trust the people who owned the Grocery Store? They’re not really your friend or anything, but maybe you thought that they were compassionate and responsible members of the community, and part of the reason that you shopped at their store was to support that kind of business.

2/3. “Everyone does it, get over it.”

Commenter: [The marketing company working with CR] is an industry standard at this point, particularly for small businesses. Major partner of Shopify, a fairly big player. If you don't have a software development team, using industry standard solutions like these is the easy, safe option.

This sounds reasonable, but it actually makes it worse, not better, that Critical Role and Dropout are doing this. All this excuse tells me is that most businesses using Shopify (or at least the majority of those that use its recommended newsletter service) have a bush for the Strange Man set up in their parking lot.

Contracting with these businesses is certainly the easy option, but it is decidedly not the safe one.

3/3. “They need to do it for marketing reasons.”

Commenter 1: Email marketing tools like [this] use tracking to measure open and click rates. I get why you don’t want to be tracked, but it’s very hard to run a sizeable email newsletter without any user data.

Commenter 2: I work in digital marketing … every single email you get from a company has something similar to this. Guaranteed. This looks totally standard.

I am a web programmer by trade. It is my full time job. Tracking the metrics that Critical Role and Dropout are most likely interested in does not require embedding third-party tracking cookies in their fans’ web browsers. If you feel comfortable taking my word on that, feel free to skip the next section. If you’re skeptical (or if you just want to learn a little bit about how the internet works) please read on.

5/7. Tracking cookies are never necessary

We live in a technocracy. We live in a world in which technology design dictates the rules we live by. We don’t know these people, we didn’t vote for them in office, there was no debate about their design. But yet, the rules that they determine by the design decisions they make—many of them somewhat arbitrary—end up dictating how we will live our lives. —Latanya Sweeney

1/3. Definitions

A website is a combination of 2 computer programs. One of the two programs runs on your computer (laptop/desktop/phone/etc.) and the other runs on another computer somewhere in the world. The program running on your computer is the client program. The program running on the other computer is the server program.

A message sent from the client to the server is a request. A message sent from the server to the client is a response.

Cookies are bits of data that the server sends to the client in a response that the client then sends back to the server as an attachment to its subsequent requests.

A session is a series of sequential interactions between a client and server. When either of the two programs stops running (e.g. when you close a browser tab), the session is ended and any future interactions will take place in a new session.

A URL is a Uniform Resource Locator. You may also sometimes see the initialism URI—in which the ‘I’ stands for Identifier—but they effectively refer to the same thing, which is the place to find a specific thing on the internet. For our purposes, a “link” and a URL mean the same thing.

2/3. What do Critical Role and Dropout want?

These media companies (in my best estimation) are contracting with the digital advertising companies in order to get one or more of the following things:

Customer identity verification (between sessions)

Marketing campaign analytics

Customer preference profiles

Customer behaviour profiles

3/3. How can they get these things without tracking cookies?

Accounts. Dropout has an account system already. As Beacon is a thing now I have to assume Critical Role does as well, therefore this is literally already something they can do without any additional parties getting involved.

URL Query Parameters. So you want to know which of your social media feeds is driving the most traffic to your storefront. You could contract a third-party advertising company to do this for you, but as we have seen this might not be the ideal option. Instead, when posting your links to said feeds, attach a little bit of extra text to the end of the URL link so: becomes or or even These extra bits of information at the end of a URL are query parameters, and act as a way for the client to specify some instructions for the server when sending a request. In effect, a URL with query parameters allows the client to say to the server “I want this thing under these conditions”. The benefit of this approach is, of course, that you actually know precisely what information is being collected (the stuff in the parameters) and precisely what is being done with it, and you’ve avoided exposing any of your user data to third parties.

Internal data collection. Optionally associate a user’s email address with their preferences on the site. Prompt them to do this whenever they purchase anything or do any action that might benefit from having some saved preference, informing them explicitly when you do so and giving them the opportunity to opt-out.

Internal data collection. The same as above, but let the user know you are also tracking their movements while on your site. You can directly track user behaviour down to every single mouse movement if you really want to—again, no need to get an outside party involved to snoop on your fans. But you shouldn’t do that because it’s a little creepy!

At the end of the day, it will of course be more work to set up and maintain these things, and thus it will inevitably be more expensive—but that discrepancy in expense represents profit that these companies are currently making on the basis of violating their fans’ right to privacy.

6/7. Breaking the Law

The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her [...] The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims. Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes. At the latest at the time of the first communication with the data subject, the right referred to in paragraphs 1 and 2 shall be explicitly brought to the attention of the data subject and shall be presented clearly and separately from any other information. — General Data Protection Regulation, Art. 21

Nobody wants to break the law and be caught. I am not accusing anyone of anything and this is just my personal speculation on publicly-available information. I am not a lawyer; I merely make computer go beep-boop. If you have any factual corrections for this or any other section in this document please leave a comment and I will update the text with a revision note. Before I try my hand at the legal-adjacent stuff, allow me to wade in with the tech stuff.

Cookies are sometimes good and sometimes bad. Cookies from someone you trust are usually good. Cookies from someone you don’t know are occasionally bad. But you can take proactive measures against bad cookies. You should always default to denying any cookies that go beyond the “essential” or “functional” categorizations on any website of which you are remotely suspicious. Deny as many cookies as possible. Pay attention to what the cookie pop-ups actually say and don’t just click on the highlighted button: it is usually “Accept All”, which means that tracking and advertising cookies are fair game from the moment you click that button onward. It is illegal for companies to arbitrarily provide you a worse service for opting out of being tracked (at least it is in the EU and California).

It is my opinion (and again, I am not a legal professional, just a web developer, so take this with a grain of salt) that the links included in the newsletter emails violate both of these laws. If a user of the email newsletter residing in California or the EU wishes to visit any of the links included in said email without being tracked, they have no way of doing so. None of the actual endpoints are available in the email, effectively forcing the user to go through the third-party domain and submit themselves to being tracked in order to utilize the service they have signed up for. Furthermore, it is impossible to unsubscribe directly from within the email without also submitting to the third-party tracking.

[ID: A screenshot of the unsubscribe button in the CR newsletter alongside the page HTML which shows that the target destination for the anchor element is a trk.klclick.com page. End ID.]

As a brief aside: Opening the links in a private/incognito window is a good idea, but will not completely prevent your actions from being tracked by the advertiser. My recommendation: install uBlock Origin to warn you of tracking domains (it is a completely free and open-source project available on most major web browsers), and do not click on any links in either of these newsletters until they change their practices.

Now, it may be the case that the newsletters are shipped differently to those residing in California or the EU (if you are from either of these regions please feel free to leave a comment on whether or not this is the case), but ask yourself: does that make this any better? Sure, maybe then Critical Role and Dropout (or rather, the advertising companies they contract with) aren’t technically breaking the law, but it shows that the only thing stopping them from exploiting your personal data is potential legal repercussions, rather than any sort of commitment to your right to privacy. But I expect that the emails are not, in fact, shipping any differently in jurisdictions with more advanced privacy legislation—it wouldn’t be the first time a major tech giant blatantly flaunted EU regulations.

Without an additional browser extension such as uBlock Origin, a user clicking on the links in these emails may not even be aware that they have interacted with the advertising agency at all, let alone what sort of information that agency now has pertaining to them, nor do they have any ability to opt out of this data collection.

For more information about your right to privacy—something that only those living in the EU or California currently have—you can read explanations of the legislations at the following links (take note that these links, and all of the links embedded in this paper, are anchored directly to the destinations they purport to be, and do not sneakily pass through an additional domain before redirecting you):

7/7. Conclusion

Never attribute to malice that which can be adequately explained by neglect, ignorance or incompetence. —Hanlon’s Razor

The important thing to make clear here is this: Even if Critical Role and Dropout are not directly selling or exploiting your personal data, they are still profiting off of it by contracting with, and receiving services from, companies whom I believe are. You may not believe me.

I do not believe that the management teams at Critical Role and Dropout are evil or malicious. Ignorance seems to be the most likely cause of this situation. Someone at some marketing company told them that this type of thing was helpful, necessary, and an industry standard, and they had no reason to doubt that person’s word. Maybe that person had no reason to doubt the word of the person who told them. Maybe there are a few people in that chain, maybe quite a few. I do not expect everyone running a company to be an expert in this stuff (hell, I’m nowhere close to being an expert in this stuff myself—I only happened to notice this at all because of a browser extension I just happened to have installed to block ads), but what I do expect is that they change their behaviour when the potential harms of their actions have been pointed out to them, which is why I have taken the time to write this.

PS. To the employees of Critical Role and Dropout

It is my understanding that these corporations were both founded with the intention of being socially responsible alongside turning a profit. By using services like the ones described above, you are, however unintentionally, profiting off of the personal datasets of your fans that are being compiled and exploited without their informed consent. You cannot say, implicitly or explicitly, “We’re not like those other evil companies! We care about more than just extracting as much money from our customers as possible!” while at the same time utilizing these services, and it is my hope that after reading this you will make the responsible choice and stop doing so.

Thank you for reading,

era

Originally Published: 23 May 2024

Last Updated: 28 May 2024

[thoughtfullyraggedpsion]

Strategic Shifts: How to Accelerate Your Business Transformation in a Disrupted Economy

In a global business climate marked by rapid digitisation, shifting consumer behaviours, and competitive disruption, organisations must reimagine how they operate and serve. To stay resilient and relevant, leaders must actively accelerate their business transformation through a deliberate blend of strategy, technology, and culture.

Transformation isn’t simply about upgrading systems. It’s about rebuilding the organisation around agility, customer value, and data-driven intelligence. Here’s how businesses can thrive in this era of reinvention by accelerating transformation with clarity and confidence.

Build a Digital-First Business Model The foundation of any successful transformation is a digital-first mindset. Businesses that prioritise digital innovation as part of their core model—not just as an IT upgrade—are more capable of adapting to change and scaling quickly.

To accelerate your business transformation, assess how you deliver value digitally. Can customers interact with your brand across channels? Can your teams deploy products or services remotely? Are your operations automated and insight-driven?

True transformation comes when digital isn’t a layer—it’s embedded in every business function.

Explore digital-first strategies implemented by global leaders at the Company name.

Align Business Objectives With Technological Investments One of the biggest mistakes companies make is adopting technology without aligning it to specific business goals. Transformation should never be tech for tech’s sake.

To accelerate your business transformation, map out your objectives—whether it’s increasing revenue, improving speed to market, or enhancing customer retention—and match those goals with enabling technologies.

AI, cloud, automation, and analytics are enablers, not solutions. When applied with business context, they drive measurable outcomes that support sustained innovation.

Reimagine Operating Models for Agility Static, hierarchical structures are no longer sufficient. To compete in a digital economy, businesses must be nimble, adaptable, and fast.

That means redesigning operating models with agility in mind. Cross-functional teams, flatter hierarchies, and lean governance models allow organisations to respond to new opportunities and threats quickly.

To accelerate your business transformation, adopt agile project management, decentralised decision-making, and flexible talent models that empower teams to own execution and outcomes.

Drive Continuous Innovation With Emerging Technologies Technological change is exponential. Organisations must embrace continuous innovation by testing, validating, and scaling emerging technologies that create new value.

Whether you’re adopting AI for customer insights, IoT for asset management, or blockchain for supply chain transparency, the goal is the same: improve efficiency, transparency, and engagement.

Organisations that embed innovation into their transformation process not only stay ahead—they redefine the industry.

To see case studies of emerging tech success, visit the Company name.

Empower Workforces for Transformation Digital transformation depends on people. Without the right skills, mindset, and leadership, even the most advanced tech investments can fail.

To accelerate your business transformation, empower employees through digital upskilling, reskilling, and adaptive learning. Provide platforms for collaboration, mobility, and autonomy. Invest in leadership development focused on innovation and change.

The most successful transformations create cultures where employees feel like contributors, not observers, of change.

Improve Decision-Making With Real-Time Data Data is no longer a byproduct—it’s the strategic fuel that powers transformation. Real-time access to data enables faster decision-making, better customer targeting, and proactive operations.

Organisations that want to accelerate their business transformation must break down data silos and invest in analytics platforms, dashboards, and AI-driven insights. Empower teams with self-service analytics and ensure decision-makers have the data they need when they need it.

Timely, accurate data creates a competitive edge in dynamic markets.

Enhance Customer Experience Through Personalisation Customers today expect hyper-personalised experiences. Businesses must leverage data and technology to deliver individualised content, offers, and service at scale.

Whether through CRM systems, AI chatbots, or dynamic websites, customer-centricity is a key differentiator. To accelerate your business transformation, align every touchpoint with the customer journey and make real-time personalisation a standard capability.

When customers feel understood and valued, they reward brands with loyalty and advocacy.

Rethink Partner and Supplier Collaboration Business transformation doesn’t happen in isolation. Strong ecosystems of partners, vendors, and collaborators accelerate results.

Use APIs, integration platforms, and cloud ecosystems to connect with suppliers, distributors, and solution partners. Streamlining data and communication across your value chain ensures alignment and speeds time-to-market.

To truly accelerate your business transformation, treat your ecosystem as an extension of your enterprise, not an external factor.

Learn how platform ecosystems power transformation at the Company name.

Standardise and Automate Governance for Scale As businesses scale, governance becomes more complex. Manual, fragmented compliance processes can slow down innovation and introduce risk.

An effective transformation strategy includes automated controls, real-time compliance monitoring, and transparent auditing capabilities. Integrating these into your digital systems ensures scalability without sacrificing oversight.

Automation in governance allows you to move fast while staying compliant—a critical component in regulated industries.

Make Identity Management Central to Strategy One often-overlooked pillar of transformation is Identity and Access Management (IAM). IAM controls access to data, systems, and workflows—and ensures only authorised users interact with your business resources.

A strategic IAM framework allows you to scale securely, support hybrid workforces, onboard customers efficiently, and protect against cyber threats.

To accelerate your business transformation, make IAM a foundation, not an afterthought. IAM supports zero trust, cloud security, and digital experience—all essential transformation drivers.

Explore how IAM enables secure growth by clicking Read More.

Read Full Article : https://businessinfopro.com/accelerate-your-business-transformation/

About Us: Businessinfopro is a trusted platform delivering insightful, up-to-date content on business innovation, digital transformation, and enterprise technology trends. We empower decision-makers, professionals, and industry leaders with expertly curated articles, strategic analyses, and real-world success stories across sectors. From marketing and operations to AI, cloud, and automation, our mission is to decode complexity and spotlight opportunities driving modern business growth. At Businessinfopro, we go beyond news—we provide perspective, helping businesses stay agile, informed, and competitive in a rapidly evolving digital landscape. Whether you're a startup or a Fortune 500 company, our insights are designed to fuel smarter strategies and meaningful outcomes.

[saeedmohammed025]

Top Web Development Tools You Need to Know for Building Modern Websites

In the digital era, having a strong online presence is a necessity for businesses of all sizes. From user-friendly websites to high-performance e-commerce platforms, web development plays a crucial role in defining how brands engage with their audience. If you're considering building or revamping a website, understanding the tools used in modern web development can provide clarity and confidence in the process. For businesses seeking a professional edge, partnering with a reliable Web Development Company in Oman can significantly streamline the journey.

In this blog, we’ll explore the most effective web development tools available today, offering insights into how they can elevate your website. These tools are instrumental in crafting responsive, fast, secure, and visually compelling sites that meet modern standards.

1. Code Editors

A code editor is the foundation of web development. It allows developers to write, test, and manage code efficiently. While there are many editors available, the most popular ones are known for their speed, customizability, and built-in features like syntax highlighting, code completion, and version control support.

For businesses working with a Web Development Company in Oman, you can expect that professional developers utilise industry-standard code editors to ensure your project runs smoothly and is easy to maintain.

2. Version Control Systems (VCS)

Version control tools are essential for managing code changes, especially in team environments. They allow developers to track modifications, collaborate seamlessly, and roll back to previous versions if something goes wrong.

Using a VCS ensures that your website development process is organised, efficient, and secure. Reputable development companies in Oman employ these tools to manage projects methodically, reducing the risk of errors during deployment.

3. Frameworks and Libraries

Modern web development relies heavily on frameworks and libraries to speed up the development process. These tools provide pre-written code and components, making it easier to build robust applications quickly.

Some of the key benefits include:

Reducing repetitive coding tasks

Promoting code reusability

Enhancing scalability

A professional Web Development Company in Oman will evaluate your project needs and select the appropriate frameworks to deliver a tailored solution.

4. Front-End Development Tools

Front-end tools are responsible for creating the visual components of your website — the parts users interact with. These tools focus on enhancing user experience (UX) and interface (UI) design.

Key tools include:

Responsive design frameworks

CSS preprocessors

JavaScript libraries

Browser developer tools

With consumer behaviour increasingly driven by mobile usage, front-end responsiveness is a priority. Developers in Oman are well-versed in implementing these tools to ensure websites look and function perfectly across all devices.

5. Back-End Development Tools

While front-end tools manage what users see, back-end tools handle the logic, database interactions, and server-side functionality.

Common back-end tools help developers:

Connect databases

Handle user authentication

Manage APIs

Perform data processing

A dependable Web Development Company in Oman will combine robust back-end technologies with front-end frameworks to build seamless, secure, and powerful web applications.

6. Content Management Systems (CMS)

Content Management Systems allow users to manage and update website content without needing to write code. CMS platforms are ideal for businesses that need flexibility and control over their website’s content, such as blogs, news portals, or company updates.

Oman-based web development firms often provide CMS integration as part of their services, empowering clients to manage their content effectively post-launch.

7. Web Performance and Testing Tools

The speed and performance of a website are crucial for ensuring user satisfaction and improving SEO rankings. Development tools that help in performance optimisation and testing include:

Page speed analysers

Load testing tools

Browser compatibility checkers

Security scanners

A competent Web Development Company in Oman will run comprehensive tests on your site to ensure it loads quickly, functions smoothly, and is secure against vulnerabilities.

8. SEO Tools

SEO (Search Engine Optimization) is fundamental for driving organic traffic to your website. Developers use SEO tools to:

Optimise meta tags and headers

Ensure clean and crawlable site structures

Integrate schema markup

Monitor website analytics

Partnering with a company in Oman that understands technical SEO integration during the development stage can give your business a significant competitive advantage.

9. Website Builders and Prototyping Tools

Prototyping tools allow businesses and developers to visualise a website layout before diving into full-scale development. They’re also useful for gathering client feedback early in the process, reducing rework.

A forward-thinking Web Development Company in Oman will often start projects with wireframes or prototypes to align the design with business goals before development begins.

10. Deployment and Hosting Tools

Deployment tools automate the process of launching websites and applications, ensuring smooth and error-free releases. Hosting platforms offer the server infrastructure needed for your site to go live and stay operational.

Experienced developers in Oman utilise reliable deployment practices to manage updates, backups, and server configurations, giving clients peace of mind after their website launches.

Conclusion

Building a modern website involves much more than just design. It requires the right mix of tools, technologies, and expertise to ensure that the result is responsive, secure, SEO-optimised, and aligned with your business objectives.

By choosing a skilled Web Development Company in Oman, you gain access to professionals who understand the latest tools in the industry and how to apply them strategically. Whether you’re creating a simple business site, a complex e-commerce platform, or a scalable web app, these tools help streamline the process and ensure success.

Let your website reflect the quality, professionalism, and innovation your brand represents. With the right tools and the right development team, your digital vision can become a powerful reality.

[data-analytics-consulting]

How to Conduct a Product Discovery Sprint that Delivers Real Insight

In a digital world, businesses need to ensure that they not only bring products to market quickly but also ensure that they meet the customers’ needs. Having a Product discovery sprint allows a company to take a more structured and focused approach in enabling product teams to validate concepts, mitigate risk, and gather relevant information before proceeding with comprehensive development.

In this blog, we will see how to conduct a product discovery sprint that is insightful and valuable and aligns stakeholders to focus on solutions that truly benefit users.

Understanding the Purpose of a Product Discovery Sprint

A product discovery sprint aims to answer important questions by ideation, prototyping, and user testing during a brief and focused timeframe. A discovery sprint is different from traditional development cycles that lean heavily on assumptions because it focuses on learning, validation, and risk mitigation during the earliest phases.

The main goal is not to create a minimum viable product (MVP), but rather to determine if the proposed idea solves an important problem for users, and if it is worthwhile to build it in the first place.

Key Principles of a Successful Discovery Sprint

In order for a sprint to result in actionable outcomes, the following principles are necessary:

User-Centric Focus: The priority should be on user needs, behaviors, and feedback from users.

Cross-Functional Collaboration: There should be additional representatives from product management, design, engineering, marketing, and customer support to include other viewpoints and perspectives.

Time-Boxed Activities: The sprint generally runs over five consecutive days with a clear goal, set activities, and measurable results.

Rapid Prototyping: Concepts must be shown, whether by low or high-fidelity prototypes that interact with users.

Evidence-Based Decision Making: Decisions should be reached from data and user feedback, and not from one’s opinion.

Strategic Steps to Conduct an Effective Product Discovery Sprint

Here's an approach for planning and conducting a discovery sprint that gives real insights:

1. Define the Problem Statement Clearly

Every sprint’s success is dependent on how clearly the objective is defined. The problem statement must be user-centric and measurable. Do not use vague goals such as “enhance user experience.” Instead, focus on more specific problems, such as “decrease drop-off rates during onboarding” or “allow users to compare pricing on different plans.”

At this stage, many organizations look for product development consulting services to gain expert facilitation and objective insights. It ensures that user needs and business goals are addressed during the sprint.

2. Prepare Thoroughly Before the Sprint

When planning a project, gather all the relevant information. For example, existing customer feedback, market and competitive analysis, and behavioural analytics. This context helps the team avoid wasting time on repetitive research.

Make sure to identify and schedule 4–5 real users for testing at the end of the sprint. These users are supposed to represent the target audience and will provide valuable feedback.

3. Build a Testable Prototype

The prototype must simulate the experience that the solution proposes. It does not have to be flawless; it has to be good enough so the users are able to engage with it in a meaningful way

Concentrate on important interactions and flows instead of complete functionality. For example, if you’re testing a sign-up procedure, try walking through the entire process from interest to registration rather than constructing the entire back-end system.

6. Conduct Real User Testing

The most important phase of the sprint is user testing. Schedule one-on-one interviews with at least five target users. Prepare an interview script to ensure uniformity in responses, but be flexible enough to ask follow-up questions.

During testing, observe how users interact with the prototype, what confuses them, and whether the proposed solution resolves their issues. Do not ask suggestive questions, and allow users to speak freely.

The information gathered includes qualitative insights such as emotions, frustrations, and even preferences. Quantitative insights, such as completion rates and drop-offs, are also captured.

7. Synthesize Learnings and Define Next Steps

Following the user sessions, conduct a team debrief. Analyze feedback to find patterns, document the strengths and weaknesses, and form a decision whether it is worth pursuing, changing, or completely discarding the concept. For organizations focused on data products, discovery sprints are incredibly useful. They enable teams to assess not just the design, but the importance and practicality of the information provided. The insights captured are critical in determining what data is deemed important, how it will be represented, and the overall product direction.

Conclusion

A well-planned and executed Product Discovery Sprint builds confidence in product decisions. It helps teams to step out of assumptions, focus on user needs, and make decisions with appropriate information well before the development.  Structured exploration and rapid testing guarantee that the right problems are solved in the right way. This ensures the ultimate product is more successful and gets to market faster.

Adopting this approach enhances product value and cultivates an environment of continuous improvement, collaboration, and innovation.

[web-ants]

Get the right landing page development company in London

These days, your landing page is usually the first thing people see. Landing page is a digital growing door for your business. Creating a better landing page has a huge impact on your website's conversion rate. If you are in London and looking for a landing page development company, you should partner with a strong team that understands design aesthetics and user behaviour.

You can easily choose the right landing page development company in London through this guide.

Understand the Importance of a Well-Designed Landing Page

Landing pages are created to achieve a business goal, so it is important to consult a good web developer who can create a proper strategy for your landing page.

No matter if you’re trying to generate leads, promote a product, or encourage sign-ups, it’s important to know how a well-crafted landing page can help you.

Increase Conversion Rates: The combination of engaging content and strong calls to action can effectively lead visitors to your desired results.

Enhance User Experience: User engagement and satisfaction can increase if the site is easy to navigate and has quick loading times.

Improve SEO Rankings: Optimized content and structure are more important things to grow your business which can increase the visibility of your page on search engines.

Define Your Objectives of landing page development

The main function of a landing page is to convert visitors into lead customers by clearly presenting the value core benefits of our product or service. Consider the following:

Lead Generation: Are you aiming to collect contact information for future marketing?

Product Promotion: Do you want to highlight a specific product or service?

Event Registration: Are you encouraging users to sign up for an event or webinar?

Evaluate Prospective Agencies such as Web Ants

Web ants provide landing page development in London. We are the most renowned web development company in London. Our team specializes in creating landing pages that not only attract visitors but also convert them into loyal customers. To get more information visit our website and contact us if you want our service.

Our Landing Page Development Services Include

Custom Landing Page Design: Ensures a unique and engaging user experience, consistent with your brand identity.

Sales & eCommerce Landing Pages: Optimized to boost conversions and sales for your online store.

PPC & Paid Advertising Landing Pages: Aligned with your advertising campaigns to maximize ROI.

SEO & Content-Optimized Pages: Formulated to improve search engine rankings and attract organic traffic.

Lead Generation Landing Pages: Strategically designed to capture and nurture leads effectively.

A/B Testing & Performance Optimization: Continuous testing and refinement to increase conversion rates.

Why Choose Web Ants?

Custom Design & Branding: Create fully customized landing pages that align with your brand identity.

SEO Optimize: Search engine friendly design is intended to help improve ease of discovery and ranking performance on search results.

Mobile-Friendly & Responsive: Optimized for seamless performance on all devices.

High-Converting Layouts: Designed to increase conversions and boost sales or lead generation.

Affordable Pricing: Competitive rates for top-quality landing page development.

Ongoing Support: It is very important that you keep regular updates and monitor security and performance, our team updates it from time to time.

What makes a landing page development company in London stand out?

A good landing page development company in London is responsible for the creative design, and understands the technical terms that lead to conversion rates.

They not only create aesthetically pleasing pages but also pay attention to user behaviour, ensuring faster load times, mobile responsiveness, and SEO optimization.

Should I choose a local London agency or an international team for landing page development?

You should choose a local London agency that will be very beneficial for you. You will get complete face to face support. The developer understands the local market demand and people's behaviour. Your landing page targets the UK market perfectly.

Conclusion

You can invest in a better design by thoroughly analysing and understanding the importance of a landing page, targeting the purpose of creating your landing page and choosing a good

Remember, a successful landing page isn't just about aesthetics; it's about creating an experience that guides visitors to take action. Choose an agency that understands this and is committed to delivering results.

[honestpyreluck]

Data-Driven, Creative, Scalable | Your Ideal Digital Marketing Partner

Every organization must establish a robust online presence in the present digital economy if it wants to grow and remain relevant to its audience. Organizations that unite digital marketing strategies with operational expertise will accelerate their growth trajectory while securing lasting business success in changing markets. AlgoIQ serves as a genuine growth partner that makes its experience available to clients.

The digital ecosystem and marketing technology expertise at AlgoIQ help businesses achieve tangible, measurable progress beyond simple online survival. Through its system-driven approach, AlgoIQ achieves superior performance outcomes by improving both lead generation results and customer engagement levels and user acquisition processes.

Why Digital Marketing is Essential

Traditional marketing methods no longer meet the current business standards because the business landscape has moved away from physical operations toward digital domains. A digital-first strategy stands as an organizational requirement because rising customer expectations meet competition demands for rapid response. Here’s why:

Customers research online first. Every brand must deal with customers who conduct research and analysis for decision-making before making any purchases.

Digital campaigns lower costs. The combination of targeted marketing not only reduces acquisition expenses but also generates more loyal audience members.

Transparency is now expected. A firm digital footprint delivers trust through coordinated open communication practices.

Automation saves time. Smart tools enable businesses to provide their messages to their target audiences at the speed of an instant response.

Visibility is key. Your business must be visible on the web to reach any stage of customer consideration and evaluation.

AlgoIQ's brand-specific digital solutions make your business stand out as functioning both powerfully and trustworthily within a networked environment. Do you wish to revolutionise your digital transformation?

AlgoIQ brings you digital innovation through its advanced solutions.

The definition of digital marketing remains basic in comparison to what AlgoIQ provides. Our company provides strategic digital solutions that unite marketing planning with performance analysis through business reality information. A team of creative marketers jointly works with data experts to establish measurable growth outcomes for organisations that plan to build their digital footprint.

The company serves as your genuine partnership by helping to create memorable online presence through customized high-performing customer acquisition paths designed to match your goals.

What Sets AlgoIQ Apart?

Deep Domain Understanding The team possesses a deep understanding of organizational complexities that includes both corporate structures and user conduct. Organizations benefit from our insight to create digital strategies that maintain creative elements while operating within operational goals for maximum impact.

Data-Led Execution Performance at AlgoIQ exceeds mere promise-making in every situation. Our proven methods incorporate real-time data analysis and user behaviour studies, together with ongoing performance testing and future projections to guide all our actions professionally beyond mere speculative approaches.

All-in-One Digital Services The digital services provided by AlgoIQ include search engine optimization together with targeted advertisements along with automated workflows and platform optimization features which match your brand requirements. Our digital solutions bring together all essential digital components under one roof because we focus on innovation alongside results delivery.

Our Core Digital Marketing Services for Financial Brands

Our Services

1. Digital Transformation

Organisations should use future-ready digital solutions to gain empowerment, together with enhanced growth potential along operational agility.

Sub-services include:

Process Automation enables increased productivity through the automation of repetitive tasks.

System Integration – Connect platforms seamlessly for smooth data flow.

Data Management & Insights provides reliable systems to construct and visualise critical insights from data.

Legacy Platform Upgrade – Modernise old tools into efficient, scalable systems.

2. Performance Marketing

Enhance your financial performance through specific, measurable marketing approaches that target customer acquisition and conversion systems.

Sub-services include:

Online Ad Campaigns – Run impactful ads across search and social platforms.

Conversion Optimisation (CRO) enables website performance enhancement that drives more leads and sales.

Retargeting Campaigns help existing website visitors reconnect so they can take action on their previous interests.

Marketing Analytics serves to track and study, and optimise campaign results for improved performance.

3. Digital Marketing

Enhance your brand visibility and engagement through a complete digital marketing toolkit designed to drive online success.

Sub-services include:

SEO and Content Marketing improve search results rankings by using relevant, optimised content.

Email Campaigns & Automation – Nurture customer relationships through smart communication.

Social Media Marketing – Grow your audience with targeted posts and interactions.

Website Design & Build services help businesses construct aesthetically pleasing interfaces that serve customers effectively.

Step-by-Step Process | AlgoIQ Digital Marketing Strategy

Our business operations at AlgoIQ follow structured insight-driven methods creating measurable growth opportunities for businesses. Strategic Process analysis at AlgoIQ functions as follows:

1. Business Analysis & Goal Setting

Any productive marketing initiative needs to start with achieving absolute clarity. Our initial step helps you discover your brand foundation, then determines your customer segment before establishing quantifiable marketing objectives that support business direction.

2. Competitive Analysis & Market Research

A competitive and emerging market analysis provides insight into what your competitors do as well as what upcoming trends could reveal. Through this approach we position your brand properly to access genuine growth potential.

3. Conversion Rate Optimisation (CRO)

By enhancing digital touchpoints, our team improves website structure and calls-to-action, which generates more sales conversions.

4. Web Design & Development

Through our design process we create attractive responsive websites that provide both visual appeal and navigation simplicity and high performance benefits.

5. SEO & High-Quality Content

The content team at Localjobfinder.com produces SEO-friendly blogs along with pages and media to improve your website ranking positions as they build expert status across search results.

6. Custom Website Design

We don’t believe in one-size-fits-all. Your brand identity along with business priorities, find their reflection within our designs through experiences that match each visitor's needs.

Why Your Business Needs Digital Marketing?

24/7 Online VisibilityThrough digital marketing, your brand remains accessible to potential customers anywhere and at any hour of the day.

Targeted Audience ReachYour marketing delivers content to exact customer groups using their behavioural and interest information and demographic markers to improve conversions.

Cost-Effective GrowthYour business benefits more from digital marketing strategies because these campaigns produce better results at reduced costs and generate notable return on investment.

Real-Time Performance TrackingYour ability to track campaign success enables immediate adjustments that optimise your business performance.

Stronger Brand IdentityOver time, sustained online content development creates brand trust along with loyalty and authority among consumer audiences.

Enhanced Customer EngagementYour organization establishes direct two-way communication through digital platforms, which builds better relationships with audience members.

Adaptability to TrendsAgility comes from your ability to choose instant new tools together with platforms and trends in order to lead your competitors.

Conclusion

A strong and intelligent online presence has evolved from a luxury to a compulsory necessity throughout the modern digital environment. Algoiq provides digital marketing services that unite creativity with technological prowess and data analytics to help businesses expand with precision and purpose. 

Our team delivers targeted performance-driven campaigns together with website development services and clarity, combined with customisation solutions to enhance your brand's digital transformation journey. Through a partnership with AlgoIQ, you will achieve sustainable business growth while developing higher levels of customer engagement, while remaining at the forefront of market competition. The start of your digital transformation depends on having an ideal team supporting your endeavour.

[digikode]

Kodemelon Technologies – Leading Mobile App Development Company in Bangalore

In today’s digital-first world, mobile applications have become an integral part of every successful business. From startups to enterprises, having a robust mobile presence is no longer optional—it’s essential. Kodemelon Technologies, a top-tier mobile app development company based in Bangalore, specializes in delivering cutting-edge, scalable, and customized mobile app solutions to help businesses thrive in the competitive digital landscape.

With a focus on innovation and quality, Kodemelon Technologies offers comprehensive mobile app development services tailored to meet the diverse needs of clients across industries. Whether you need a powerful Android app or a cross-platform solution that works seamlessly on both Android and iOS, our team of skilled developers is equipped to turn your vision into a high-performing mobile experience.

Our Core Services

✔ Cross-Platform App Development Services We build versatile apps that function efficiently across multiple platforms using technologies like Flutter and React Native. This approach not only reduces development costs but also ensures faster time to market and consistent user experience across devices.

✔ Android App Development we are specialized in  Android app development. We craft intuitive and high-performing apps that cater specifically to the Android user base, keeping in mind the latest design guidelines and user behaviour.

✔ Customized App Development We understand that every business is unique. That’s why we offer customized mobile app development solutions tailored to your specific business needs, objectives, and target audience. From UI/UX design to backend development, we create apps that are functional, user-friendly, and visually appealing.

✔ AI-Enabled E-Commerce Platforms Take your e-commerce business to the next level with our AI-powered solutions. We develop smart apps that offer personalized shopping experiences, predictive analytics, chatbots, and more—enhancing user engagement and driving conversions.

Why Choose Kodemelon Technologies?

Experienced Team: Our developers, designers, and strategists bring years of experience to the table, ensuring each project is handled with professionalism and expertise.

Client-Centric Approach: We work closely with clients throughout the development process, keeping them involved and informed at every stage.

Innovation-Driven: We stay ahead of the curve by adopting the latest tools, frameworks, and trends in the mobile app industry.

Quality Assurance: Rigorous testing and quality checks ensure that the final product is bug-free, secure, and optimized for performance.

Whether you’re looking to build a brand-new app from scratch or enhance an existing one, Kodemelon Technologies is your trusted partner for mobile app development in Bangalore. We believe in turning great ideas into impactful digital products that not only meet expectations but exceed them.

📞 Phone Number: +91 9315757822 🌐 Website: www.kodemelon.com

Let’s build something amazing together!

[dvtsa46]

Why Skilled App Developers Are Key to Business Growth

The Role of a Professional App Developer

Hiring an experienced app developer is essential for turning your concept into a high-performance mobile application. From coding to interface design, a developer ensures the product works seamlessly across devices, meets security standards, and aligns with the goals of your users. Their expertise allows businesses to move from idea to execution quickly and effectively.

Why App Development Is Essential for Modern Companies

The demand for app development continues to grow as mobile usage increases across industries. Businesses are developing apps to improve customer service, automate internal processes, and drive sales. Whether it’s for Android, iOS, or cross-platform deployment, app development supports on-the-go functionality that traditional desktop tools can’t match.

How Top App Development Companies Drive Results

Working with trusted app development companies brings more than just coding expertise. These companies provide full lifecycle support—from initial strategy and wireframing to backend integration, testing, and launch. Their structured development processes, agile methodologies, and attention to quality control ensure that apps are scalable, reliable, and competitive in crowded marketplaces.

What to Look for in App Developers in South Africa

Choosing app developers in South Africa offers access to a growing tech talent pool known for innovation and efficiency. South African developers combine global standards with regional insights, which is especially valuable for companies targeting African markets. Their skills in both native and hybrid development make them suitable partners for startups and enterprises alike.

The Benefits of Working with a Mobile App Developer

A skilled mobile app developer brings more than technical knowledge—they understand how to align mobile functionality with user behaviour and business objectives. From improving load speeds to optimizing for multiple devices, a mobile app developer helps deliver a smooth, responsive experience that users expect in today’s app-driven world.

[hikeqa]

Understanding User Behavior: Insights from Mobile App Testing

Properly knowing about the user behavior in your mobile apps is the most essential factor in making sure whether your app is successful or not. It's the simplest way to know what will work out smoothly and what will not work for your app, usually providing an infinite number of insights that can completely alter your approach for the design and functionality of the applications.

What can you do by understanding the Patterns of Usage?

Customize your application to fulfill the user requirements.

Betterment of the user experience by doing away with the hurdles and optimizing the convenience procedure.

Highlight the areas that need some transformations, thus in turn leading to increased cost of user retention and loyalty. hikeQA, a leading mobile app testing company has years of expertise at understanding the patterns of usage and the ups and downs that your mobile app goes through.

Understanding the behavior of the user will provide you with some advantages, like:

Translating the user activities into actionable data.

Guiding future updates and development.

Being able to make well informed decisions on the basis of facts and researched data instead of assumptions.

Enabling personalized experiences, increasing engagement rates, and total user satisfaction.

Come on, now let us analyse the steps that you should take for understanding and refining the user behavior for your business benefits.

1st Step: Define your Targets

Before you dive into the user behavior analysis, first you must establish what success should look like for your phone app. This also means how you specify your goals as well as metrics. All mobile application services companies first define their targets before moving over to the next step.

2nd Step: Recognising the Main Performance Measures

The important indicators of performance can be measured without any problem. They include different metrics like the everyday active users, rate of retention, steps for engagement or the rate of purchase for the app. You must choose the KPIs that show your business model as well as target.

Everyday Active Users

Rate of Retention 

Engagement measures 

Rate of in-app purchases

3rd Step: Fixing Proper Goals for your Mobile Apps

Fixing proper, measurable goals for your app would mean properly stating the things that you wish to achieve. Well, you might wish to expand the user engagement by around 20% or double your total within application purchases. You should remain particular and realistic in specifying your goals.

Raise your user engagement by about 20%.

You can easily double the number of within application purchases.

Expand your user engagement by about 20%.

Increase the number of in-app purchases.

4th Step- Collection of Data 

Keep reading to disclose how you can collect precious data about your users and their weird behaviour. For capturing the precise data related to the behavior of your customer, you must implement the analytics tools. If you take into consideration these options like Google Analytics, Firebase or the MixPanel. These are some of the most awesome tools and can provide you insights into the demographics of the consumer, usage of the device, time duration of the session etc. All well acclaimed mobile app testing companies pay extra attention to this step.

Firebase: Actual Time user behavior.

MixPanel: The details on user analytics and engagement.

The Google Analytics: The consumer Demographics and how many times the device is being used.

By the time you have already set up the analytics tools, you must start gathering data. Always prioritize the relevant data, as it will be important for your business targets like rate of user engagement, frequency of usage, within application purchases, rate of user retention and value for lifetime. Never forget to track down and analyse this data with time to understand the new patterns and trends in behavior of the user.

5th Step: Analysis of User Behavior

Understanding that your app’s user behavior will move in a particular direction and follow a methodical approach is quite important. It involves looking into the different factors and exploring your data.

6th Step: Classifying your User Base

To actually get hold of the user behavior, you should segment your audience into certain manageable segments. It can be depending on different aspects like:

The Frequency of Usage: Everyday Users vs the Rare Users.

The level of user engagement: Active Users vs the latent users.

The frequency of customer engagement: The total number of Active and hidden users.

How they interact with your mobile application 

Put your superb quality assurance skills to use and discover how the users navigate through the application and which are the features that they make maximum use of.

7th Step: Recognizing the Pain Points faced by the users

Knowing the problem areas of your mobile application and understanding the trouble faced by mobile app users is a critical aspect of consumer behavior tracking. The goal is to find out the factors that would have a negative impact on the user experience, hence affecting the consumer behavior in totality.

The next step is recognizing the areas for improvement and raising the below mentioned questions.

Where do users struggle the most?

Which features are not user-friendly?

Is the user interface intuitive?

By taking care of these issues, you can easily enhance the customer experience and optimize their engagement levels to a huge extent. For more help and guidance regarding mobile app testing services, you can always reach out to hikeQA, a renowned quality assurance organisation situated in NCR.

8th Step: Testing as well as Iterating

Getting an understanding of the customer behavior in your mobile app is not just a one time issue. It is a consistent procedure that involves timely assessment and improvement. The final goal is to make the user experience smooth and enjoyable.

User Focused Tests

Perform user-focused tests to understand the usability of your application. Don't forget that each user expects something different from you. So your favourite should be to cover as wide a range of users as quickly as can be. Usage scenarios, task completion, and complete user satisfaction with your application must be the areas of focus.

To achieve the best quality assurance for mobile applications, be flexible to criticism and be ready for alterations. Do not take user feedback as a joke.

Final Thoughts 

Once you begin understanding the user behavior in your phone app, it will include a consistent cycle including steps like tracking, decoding, implementation, and measuring every bit. To properly track the success, you must carefully monitor the different important Performance Indicators and metrics like user session lengths, return visitors, number of page views, and conversion rates. These parameters will give you some precious insights into the customer behavior in your phone application. Don't forget to use these impartial data to give number 1 priority to your developments, enhance your methods and correct the identified issues at the right time, resulting in the finest user experience. These are just some guidelines for the best mobile app testing services.

[avandelay20]

So timely given the recent interest in the show 'Adolescence' that depicted much of this behavior thru the show's narrative.

Growing inequality and reduced access to psychological safety leads to increased stress and violence across every corner of society.

Let's talk about how social media platforms (manipulation platforms) are fanning the flames of this inequality and what to do about it.

Social media (aka Manipulation Platforms) have become a pervasive, habit-forming product that saturates our modern life.

These platforms are engineered to maximize engagement at the expense of mental health, family cohesion, societal harmony, and even functioning democratic institutions.

Social Media companies (Big Tech) have employed the same tactics that Big Tobacco (RJ Reynolds) and Big Pharma (Purdue) use to downplay product harms while maintaining profits.

Unlike the pharmaceuticals industry however, where products undergo stringent testing before release, Social Media companies release their products out into the wild with NO CONCERN for how that product shapes society. These companies have been allowed to grow unchecked, wreaking havoc on family dynamics and societal structures. Moreover, these companies exert immense influence over governments and regulatory bodies, making it challenging to hold them accountable.

We need action on multiple fronts:

1) Countries around the world should work to temporarily suspend access to social media services until regulatory frameworks are established. This would compel companies like Meta, Snap, etc to adapt their platforms to meet safety and ethical standards specific to each nation, akin to how pharmaceuticals are regulated differently worldwide. Such frameworks could include rigorous scientific testing and review of product changes, transparency in algorithms, limits on data exploitation, and accountability for societal harms.

2) Just like we had anti-drug, anti-smoking campaigns thru the late 20th century up thru today - we need STRONG public awareness campaigns led by governments and NGOs, aiming to educate citizens about the dangers of social media to counter the narratives promoted by tech companies. Let's draw from our experience on the anti-smoking campaigns and laws which successfully shifted societal perceptions and curbed harmful behaviors.

Why Action is Critical:

We continue to observe the scale of harm caused by social media yet do damn little about it. We need urgent action.

Platforms like Facebook, Instagram, and TikTok have fundamentally altered how children's brains work, how people interact, and this is shaping societal norms and even political outcomes.

The recklessness embodied by the industry’s "move fast and break things" ethos has led to profound damage - from fractured family relationships to widespread misinformation, increased misogyny, bigotry and even genocide.

Implementing bold regulatory measures and fostering a cultural shift away from dependency on social media are necessary steps to safeguard future generations.

The message is clear: allowing these platforms to operate unregulated is no longer a viable option. Society must demand accountability, prioritize well-being, and reclaim control over the digital landscape.

[cloudi5technologies]

How AI is Transforming the Future of Mobile App Development

1. Introduction to AI

Mobile app development is growing fast with the rise of artificial intelligence in modern applications. Businesses use AI to improve app performance, automate tasks, and enhance user experiences. Features like AI chatbots and voice recognition help apps interact better with users. Many mobile app development companies now focus on AI-powered solutions to create smarter and more efficient apps.

The use of artificial intelligence in apps has introduced advanced features such as chatbot AI, real-time security, and personalized recommendations. AI helps businesses improve customer service with AI chatbot for customer service and custom AI chatbot solutions. Industries like AI in education and e-commerce apps benefit from AI-powered automation. These improvements enhance mobile UI design and overall user engagement.

As AI technology evolves, AI software developers build smarter apps with advanced security and automation. AI helps app development companies create secure and scalable applications with features like AI voice bot and real-time fraud detection. The future of mobile application development will focus on AI-based app design, automation, and intelligent security systems. From AI robots to sales automation AI, technology will keep transforming mobile experiences.

2. AI-Powered Features in Mobile Apps

Mobile app development is improving with advanced AI-powered features that enhance user interaction and app functionality. Businesses use artificial intelligence to personalize experiences, automate responses, and improve security. AI-driven solutions like AI chatbots, voice recognition, and predictive analytics make apps more efficient. These features help mobile application development create smarter and more engaging apps.

AI-powered features improve engagement, security, and efficiency in modern app development companies. Businesses integrating these features stay ahead in the competitive digital market.

3. AI Security in Mobile App

Mobile app development requires strong security measures, and artificial intelligence plays a key role in preventing threats. AI-powered security helps mobile application development by identifying cyber risks, blocking unauthorized access, and protecting user data. Businesses use AI chatbots to monitor security alerts, while biometric authentication ensures safe logins. Some essential AI security features include:

Fraud Detection – AI analyzes user behaviour and detects unusual activities in e-commerce apps and financial transactions.

Biometric Authentication – Face recognition, fingerprint scanning, and voice recognition secure android app development and iOS apps.

Real-time Threat Detection – AI prevents malware attacks, phishing, and hacking in app development company platforms.

With growing cyber threats, AI-driven security helps businesses build safer apps, ensuring trust in mobile software and AI mobile app development.

4. AI’s Role in Mobile App Development Company

Mobile app development companies use artificial intelligence to improve efficiency, reduce manual work, and enhance user engagement. AI automates coding, speeds up testing, and personalizes features, making apps smarter and more responsive. Businesses integrate AI in various sectors, including AI in education, to provide interactive learning experiences and adaptive content. 

Key roles of AI in mobile application development include:

Automated Development – AI helps developers by suggesting code, fixing errors, and optimizing app design for better performance.

AI-Powered Testing – AI detects bugs and enhances security in Android app development and iOS apps for a seamless user experience.

Smart Learning Solutions – AI improves AI in education by personalizing lessons, automating assessments, and analyzing student progress.

User Behavior Insights – AI tracks usage patterns to enhance engagement in e-commerce apps and chatbot AI systems.

By leveraging AI, app development companies create secure, intelligent, and scalable applications, transforming industries like education, healthcare, and business.

5. Future Trends of AI in Mobile Apps

Artificial intelligence is driving innovation in mobile app development, introducing smarter and faster solutions that enhance user engagement. As AI evolves, apps are becoming more efficient, adaptive, and capable of handling real-time data processing. 

Major trends shaping the future of mobile app development include:

AI in AR & VR – AI improves app design by enabling immersive experiences in gaming, education, and virtual shopping.

Edge AI for Faster Performance – AI processes data on devices instead of cloud servers, reducing response time in mobile software.

Hyper-Personalization – AI analyzes user behaviour to improve recommendations in e-commerce apps and content platforms.

AI for Predictive Maintenance – AI detects issues in advance, ensuring smooth functionality in Android app development and iOS apps.

With continuous advancements, AI is transforming how businesses and app development companies create innovative, efficient, and user-friendly applications.

Conclusion 

Artificial Intelligence is transforming mobile app development, making apps smarter, more secure, and more efficient. Businesses use AI chatbots and automation to improve user experience. Cloudi5 Technologies offers reliable AI-powered solutions, providing the best mobile app development in Coimbatore to help businesses grow.

[unimaktechnologies]

Can an Uber Clone App Accelerate the Development and Revenue of Your Company?

Recent years have witnessed the ride-hailing sector grow at an unprecedented rate, with businesses like Uber, Lyft, and Grab revolutionising commuting. Customers' behaviour was altered by the on-demand model, which also opened up fantastic prospects for entrepreneurs and companies looking to enter the transportation sector. An Uber clone app is unquestionably the quickest and most straightforward route to success if you're considering starting your own online ride-hailing company. However, can your company's revenue growth be accelerated by an Uber clone app? Let's check.

1. The Power of an Uber Clone App

An Uber clone app is a ready-made, customizable solution that replicates Uber’s core functionalities while allowing businesses to add their unique features and branding. Instead of building a ride-hailing app from scratch, which can take years and cost a fortune, an Uber clone app provides a faster go-to-market strategy, enabling entrepreneurs to focus on business expansion and customer acquisition rather than app development challenges.

2. Faster Market Entry = Faster Revenue Generation

Speed is crucial in today’s competitive business landscape. Developing an app from scratch involves extensive planning, coding, testing, and deployment, which can significantly delay market entry. With an Uber clone app, businesses can launch within weeks instead of months or years, allowing them to start generating revenue almost immediately.

Moreover, an Uber clone app is equipped with pre-built features such as:

Real-time GPS tracking for accurate navigation.

Seamless ride-matching algorithms to optimize driver and passenger pairing.

Multiple payment gateways for customer convenience.

Admin dashboards for business owners to manage rides, payments, and analytics.

This quick setup gives businesses a competitive edge, helping them attract drivers and riders much faster than a traditional app development process would allow.

3. Scalable and Future-Proof Business Model

One of the most attractive aspects of an Uber clone app is its scalability. Whether you start with a small fleet in one city or plan to expand globally, a well-built Uber clone app allows you to scale operations seamlessly. The platform can support growing demand, integrate new features, and adapt to market trends without requiring extensive redevelopment.

Additionally, businesses can diversify their offerings using the same platform by adding features such as:

Bike taxis for short-distance travel.

Carpooling options for eco-conscious riders.

Luxury ride services for premium customers.

Corporate ride packages for business travelers.

4. Enhanced Customer Experience Leads to Higher Retention

In the ride-hailing industry, customer experience is king. An Uber clone app provides a smooth, user-friendly interface, ensuring passengers can book rides with just a few taps. Features like real-time tracking, instant fare estimation, multiple payment options, and in-app chat support enhance user satisfaction, leading to higher retention rates and repeat business.

Moreover, by integrating AI-driven recommendations and personalized promotions, businesses can boost customer engagement, leading to increased ride bookings and revenue growth.

5. Multiple Revenue Streams for Higher Profitability

An Uber clone app is not just about booking rides—it’s a multi-revenue-generating platform. Here’s how businesses can maximize profits:

Ride Commissions – Earn a percentage of every ride completed on the platform. Surge Pricing – Increase fares during peak hours to optimize revenue. Driver Subscription Plans – Offer premium memberships for drivers with benefits like reduced commission rates. Corporate Tie-Ups – Partner with businesses to provide dedicated transportation services. In-App Advertising – Generate additional revenue by promoting brands within the app.

6. Cost-Effective Business Expansion

A well-developed Uber clone app reduces operational costs significantly. Unlike traditional taxi businesses that require physical infrastructure, dispatch centers, and large management teams, a ride-hailing platform automates booking, payments, driver tracking, and analytics, thereby lowering costs and boosting profit margins.

Furthermore, with AI-driven demand forecasting, businesses can optimize driver allocation, reduce idle time, and increase efficiency, resulting in higher earnings for both the platform and the drivers.

7. Customization for a Unique Brand Identity

While an Uber clone app provides a strong foundation, businesses can customize the app to reflect their unique brand identity. From logo, color schemes, and UI design to exclusive service features, companies can tailor the app to stand out in the competitive market.

Additionally, integrating local language support, loyalty programs, and region-specific ride options can enhance brand appeal and increase adoption rates in targeted markets.

8. Trust and Safety – Building a Loyal User Base

Safety is a top priority for both riders and drivers. A feature-rich Uber clone app incorporates safety measures such as:

Live location sharing with emergency contacts.

SOS buttons for immediate assistance.

Driver and passenger verification systems.

Trip rating and feedback mechanisms.

By ensuring a secure and trustworthy platform, businesses can build customer confidence, which directly impacts long-term success and revenue growth.

9. The Future of Ride-Hailing: AI and Automation

The future of ride-hailing is evolving, with AI-powered automation playing a crucial role. By integrating machine learning algorithms, businesses can optimize fare pricing, demand prediction, and ride allocation, making their Uber clone app even more efficient and profitable.

Additionally, with advancements in autonomous vehicles and electric car fleets, businesses investing in ride-hailing apps today will be better positioned for long-term success as the industry shifts toward sustainable and self-driving technologies.

Conclusion: Is an Uber Clone App Right for Your Business?

The answer is a resounding YES! An Uber clone app is the fastest, most efficient, and cost-effective way to enter the on-demand transportation market. Whether you’re a startup looking to disrupt the industry or an established business seeking digital transformation, an Uber clone app can accelerate your company’s growth, streamline operations, and boost revenue.

Ready to launch your ride-hailing business? Let’s make it happen! Contact Unimak Technologies today to get started with your custom Uber clone app.

[web-ants]

Get the right guidance for eCommerce website development in London

If you want to promote your business, then your business strategy should be good. Today is the era where everyone wants to grow their business and achieve their business goals. If you want to understand the needs of your business, you should seek the advice of a good and expert e-commerce website development agency.

Whether your business is local or global, a good developer knows the behaviour of people in the local market. If we are in line with the market demand and behaviour, we get more profit.

When you know what they want, how they shop, and what motivates them to ‘buy,’ you can design a site that really connects with them and drives results.

If you want the best developer team in London, choose Web Ants. It is the top web development company that can help you give the best tips and strategies for growing business.

Ecommerce website development in London is a vital service for businesses that want to establish a strong online presence.

Learn Ecommerce Website Development

If you want to understand the basics of a commerce website then you can say it in simple language that developing an e-commerce website means building and managing an online space where businesses can display and sell their products or services to customers.

Commerce website development involves various stages.

1.Planning and Strategy- First of all you need to know your business goals, target audience, and product offerings.

2.Design and user experience-Create a simple and attractive website design that allows easy access for the user.

3.Development and Integration- The more important part is to implement functionalities like shopping carts, payment gateways, and inventory management.

4.Testing and Launch- The website can be easily accessed on all devices and browsers.

Key Features of a Successful Ecommerce Website

It has several features that provide a user-friendly experience with intuitive navigation, making it easier for shoppers to browse and find what they need. Learn about some of the most important features.

1.User-Friendly - User friendly design means making it easy for the user to use. This is good for the user experience. Create clear categories and use filters.

2.Mobile Optimization- In today's time, most of the people do shopping through mobile, hence we should know that our website should be mobile friendly. Responsive design makes the website layout adapt to different screen sizes, providing a seamless experience.

3.Secure Payment Gateways- Keeping customer data safe is the most important thing, so we must implement a secure payment system that keeps all customer information safe, ensure secure transactions, build trust with customers and encourage repeat business.

4.SEO-Friendly Structure- If you want organic search, then the website must be SEO friendly. Optimizing your website for search engines increases visibility, and increases organic traffic. This includes using relevant keywords, optimizing meta tags, and ensuring fast loading times.

5.Scalable Architecture- This is also important for your business when you want to increase the size of the business. Your e-commerce platform should be scalable. Choosing a flexible platform allows for easier addition of new products, features, and integrations.

Choosing the Right Ecommerce Platform

It makes sense to choose a flexible platform that allows for the easy addition of new products, features, and integrations.

Shopify: It’s known for its ease of use and scalability, making it suitable for businesses of all sizes.

WooCommerce: A WordPress plugin that offers flexibility and customization options.

Magento: A robust platform ideal for large enterprises with complex requirements.

BigCommerce: Offers built-in features and integrations for growing businesses.

The Development Process in London

Discovery and Planning

First, you and the developer should discuss your business goals, target audience, and competitors. Collaborating with developers and designers helps outline the scope of the project and define the parameters for success.

Design and Prototyping

Designing wireframes and prototypes helps improve your website's layout and user interface. Get feedback at this stage and make sure the design reflects your brand and meets your users' needs.

Development and Integration

Developers build the backend and frontend of the website, integrating necessary functionalities such as product catalogs, shopping carts, and payment systems. This phase also includes setting up the database and ensuring data security.

Testing and Quality Assurance

Proper testing on different devices and browsers by the developer team ensures that the website works correctly. This includes checking for broken links, testing payment processes, and ensuring fast loading times.

Launch and Marketing

Once the website is live, one should work on digital marketing strategies like SEO, social media marketing. Which can make your website appear in Google search results. This helps in attracting visitors and increasing sales.

Ongoing Maintenance and Support

It is very important for the website to run properly. Its regular updates, security patches and performance monitoring.

Future Trends in Ecommerce Development

E-commerce is developing in the modern era. Which is proving to be very beneficial.

Artificial Intelligence

AI-powered chatbots and personalized recommendations enhance the customer experience.

Augmented Reality

AR allows customers to view products in the real world before purchasing them.

Voice Commerce

Voice-activated shopping is gaining popularity with the rise of smart speakers.

Sustainable Practices

Environmentally friendly packaging and ethical sourcing are becoming important considerations for consumers.

Conclusion

This means that if you want to take your business forward, you must pay proper attention to your website. Investing in eCommerce website development in London gives businesses the opportunity to enter a dynamic market with access to top-class talent and skills.

[powerbionlinetrainingvisualpath]

Power BI Training | Power BI Online Training in Hyderabad

How to Use DAX in Power BI for Advanced Analytics

Power BI Training is a leading tool in the field of data analytics and visualization, providing businesses with the insights they need to make informed decisions. One of its most powerful features is Data Analysis Expressions (DAX), a formula language that allows users to create advanced calculations and models. This article explores how DAX can be used in Power BI for advanced analytics, unlocking its full potential for data professionals. Power BI Online Training in Hyderabad

Understanding DAX Basics

DAX is specifically designed for data modelling in Power BI, Excel, and SQL Server Analysis Services. It enables users to go beyond basic aggregations by crafting custom calculations. Some key features of DAX include:

Functions: DAX includes a wide range of functions for mathematical, statistical, and text operations.

Context Awareness: DAX formulas work within two contexts—row context and filter context—allowing calculations on both individual rows and filtered data sets.

Custom Calculations: Users can create calculated columns for static results or measures for dynamic, on-the-fly calculations.

These capabilities make DAX essential for building robust and interactive analytics in Power BI Training.

Essential DAX Functions for Advanced Analytics

To perform advanced analytics, it’s important to understand some key DAX functions that are widely used in Power BI projects.

CALCULATE Function

The CALCULATE function is incredibly versatile, enabling users to modify filter contexts dynamically. For instance, you can compute sales for specific time periods or conditions.

FILTER Function

FILTER allows users to narrow down data to meet certain criteria. This is particularly useful when working with subsets of data for detailed analysis.

Time Intelligence Functions

DAX provides built-in time intelligence functions like TOTALYTD (Year-to-Date totals), DATESBETWEEN (for custom date ranges), and PREVIOUSMONTH (to analyze historical trends). These functions make temporal data analysis more straightforward.

RANKX Function

RANKX is used to rank items, such as products or customers, based on specific metrics like sales or profitability. This is especially useful for comparisons and performance evaluations.

Applications of DAX in Advanced Analytics

With a solid understanding of DAX functions, professionals can tackle complex analytical tasks. Here are some practical applications: Power BI Online Training in Hyderabad

Customer Segmentation

DAX allows you to categorize customers into segments based on their purchasing behaviour. For example, customers can be classified as high-value, medium-value, or low-value based on their total spending. This segmentation provides actionable insights for targeted marketing campaigns.

Profitability Analysis

DAX helps businesses calculate profitability metrics dynamically. For instance, by dividing total profit by revenue, companies can monitor profit margins across products, regions, or time periods.

Trend Forecasting

Using rolling averages or moving totals, DAX enables businesses to identify trends and patterns in data. For instance, calculating a 30-day rolling average for sales can reveal performance fluctuations over time.

Best Practices for Using DAX

Understand Contexts

Context plays a critical role in DAX. Filter and row contexts impact how calculations are performed, so understanding these concepts is essential for accurate results.

Optimize Performance

Complex DAX formulas can slow down report performance. It’s best to use efficient functions and keep calculations as streamlined as possible.

Use Variables

Variables, defined using the VAR keyword, can improve formula readability and performance. By storing intermediate results, variables also make troubleshooting easier.

Test Formulas Step-by-Step

When building advanced analytics, test DAX formulas incrementally. This approach ensures accuracy and simplifies debugging.

Conclusion

Mastering DAX in Power BI is essential for unlocking advanced analytics capabilities. Whether it’s customer segmentation, profitability analysis, or trend forecasting, DAX empowers professionals to extract deeper insights and build more interactive dashboards. By learning and applying key DAX functions, understanding contexts, and following best practices, users can take their Power BI skills to the next level.

Start small with basic calculations and gradually progress to more complex scenarios. With consistent practice, you’ll be well on your way to mastering DAX and creating impactful analytics that drive decision-making.

Visualpath is the Leading and Best Institute for learning in Hyderabad. We provide Power BI Course Online. You will get the best course at an affordable cost.

Attend Free Demo

Call on – +91-9989971070

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[dinoustecch]

Why Choose Experts for Your IPL Cricket App Development Needs

The Indian Premier League (IPL) has grown into a phenomenon that captures the attention of millions of cricket enthusiasts around the world. With its massive popularity, businesses are increasingly looking to create IPL cricket apps to engage users and leverage the growing demand for cricket-related digital platforms. However, developing such apps requires specialized expertise. Here's why choosing experts for your IPL cricket app development needs is essential.

Expertise in Niche App Development

When it comes to IPL cricket apps, understanding the niche is crucial. These apps need to cater to a highly enthusiastic audience that expects real-time updates, user-friendly interfaces, and interactive features. Dinoustech is a professional fantasy cricket app development company in India with the necessary experience and technical expertise to meet these expectations. They understand the intricacies of cricket, user behaviour, and the unique requirements of the IPL ecosystem.

Customization and Scalability

Expert developers ensure that your IPL cricket app is tailored to your specific business goals. From incorporating custom features like live score updates, match predictions, fantasy leagues, and leaderboards to integrating social sharing options, they provide a high level of customization. Additionally, professionals design scalable apps that can handle increased user traffic during IPL seasons, ensuring a seamless experience for all users.

Advanced Features and Technologies

Developing an IPL cricket app involves leveraging the latest technologies to provide an unparalleled user experience. Experts in IPL Cricket App Development Services are well-versed in cutting-edge tools such as Artificial Intelligence (AI), Machine Learning (ML), and Augmented Reality (AR). These technologies can enhance user engagement through features like personalized recommendations, immersive game experiences, and predictive analytics for match outcomes.

Seamless Integration of Payment Gateways

Many IPL cricket apps include monetization features such as in-app purchases, subscription models, or entry fees for fantasy leagues. Professionals ensure secure and seamless integration of payment gateways, offering users multiple payment options while maintaining data security. This is a critical feature for apps looking to generate revenue and build trust among users.

Compliance with Legal and Ethical Standards

Developing an IPL cricket app comes with its own set of legal and ethical considerations, especially when it includes fantasy gaming elements. A seasoned Fantasy Cricket App Development Company in India ensures that your app complies with all relevant regulations, including local gaming laws. They also implement fair play policies and robust data protection measures to create a safe and trustworthy platform for users.

Superior User Experience (UX) and User Interface (UI)

The success of an IPL cricket app largely depends on its UX/UI design. Expert developers focus on creating an intuitive and visually appealing interface that keeps users engaged. From smooth navigation to real-time updates, professionals ensure that every aspect of the app enhances user satisfaction.

Faster Time-to-Market

With IPL being a seasonal event, timing is critical. Experts in IPL Cricket App Development Services follow efficient development methodologies to deliver your app within strict deadlines. Their experience enables them to anticipate potential challenges and address them proactively, ensuring a faster time-to-market.

Comprehensive Testing and Support

Releasing an app without thorough testing can lead to technical glitches and a poor user experience. Professionals conduct rigorous testing to identify and fix any bugs or performance issues before the app’s launch. Additionally, they provide ongoing support and updates to ensure your app remains functional and relevant throughout the IPL season and beyond.

Proven Track Record

A reliable Fantasy Cricket App Development Company in India often has a portfolio of successful projects that demonstrate their expertise. Reviewing their past work gives you confidence in their ability to deliver a high-quality IPL cricket app that meets your expectations.

Cost-Effectiveness in the Long Run

While hiring experts may seem like a significant investment initially, it’s cost-effective in the long run. Their proficiency reduces the chances of errors, ensures timely delivery, and minimizes post-launch maintenance costs. Moreover, a well-developed app attracts more users and generates higher revenue, offering a better return on investment.

Conclusion

Choosing experts for your IPL cricket app development needs is not just a wise decision but a necessity in today’s competitive market. From leveraging advanced technologies to ensuring compliance and delivering an exceptional user experience, professionals provide end-to-end solutions that help your app stand out. Partnering with a trusted Fantasy Cricket App Development Company in India ensures that your app is equipped to captivate cricket fans and maximize your business potential. With the right development team, you can turn your IPL cricket app into a game-changer for your business.

For more information, visit us: -

Ecommerce App Development Company India​

Custom Mobile App Development Services

Best Web Development Company in India